Don’t Let Departures Disrupt Deals—Turn Them Into Your Next Opportunity

We’ve all been there. Your internal champion leaves mid-cycle, and suddenly a warm deal turns ice cold.

For most sales teams, that’s a setback. But for high-performing GTM orgs, it’s a signal—because every champion who leaves is also landing somewhere else.

Why Most Engagement Tactics Fall Flat—and What Actually Builds Loyalty

Most companies assume alumni want one of three things: a quarterly newsletter, a swag box, or a spot at the holiday party.

But if you’re serious about building a strategic alumni network, those tactics aren’t enough. Former employees want relevance, not nostalgia.

Why Your Next Best Lead Isn’t in a Net-New List—It’s in Your Past

Your CRM is full of data. Contacts, job titles, lead scores. But one data point is often missing: where your former employees are now.

And that’s a problem—because those former colleagues? They’re your fastest path to revenue.

Every B2B sales leader wants warm intros. But the warmest intro of all? The employee who just left your company.

Most alumni programs live in HR. That’s the problem.

When an employee leaves, HR handles the paperwork, offboarding, benefits. But once the exit survey is complete, the connection usually ends. And with it, your ability to turn that relationship into a future revenue driver.

Sales and marketing leaders are sitting on a goldmine—they just don’t always realize it.

Your alumni program isn’t just about sentiment. It’s about strategy.

But if you’re still measuring success by email open rates and event RSVPs, you're missing the real picture.

Here are the alumni engagement KPIs that actually move the needle for sales and marketing.